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REAL ESTATE
How to Write a Real Estate Listing Description that Sells
Taylor Landis
May 19, 2021
real estate listing description
Did you know that 93% of homebuyers shop online for properties? This means your real estate listing description matters more than ever. A great listing is written to cast the property in its best light while making you look professional to both your client and potential buyers. But writing a compelling listing can be easier than you think. Were here with eight tips for you to write a real estate listing description that sells.
Describe the property accurately.
Original: needs some TLC but lots of big time potential to make your mark!!
Better: This single-owner home sits on a large lot with mature trees. Its ready for the next owners to bring it into the 21st century.
This may seem like a no-brainer, but your real estate listing description should be accurate. If the house is barely 900 square feet, writing that the space is sprawling is dishonest. When you say a home is in excellent condition and there is water damage throughout the house and the back deck is rotting, a potential buyer will be turned off by seeing this on arrival. Setting unrealistic expectations helps no one.
Instead, own up to the homes flaws or shortcomings and turn them into positives or offer suggestions to fix them. If your potential buyers know what to expect, theyre more likely to be accepting of the work that needs to be
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